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B2B-Companies-Audio-Content-Marketing
5 Ways B2B Companies Benefit From Audio Content Marketing

5 Ways B2B Companies Benefit From Audio Content Marketing

As a business owner or marketer, your livelihood hinges on your ability to develop trusted customer relationships and increase your repeat business. One of the best ways to achieve these goals is to incorporate podcasting into your B2B marketing initiatives. In addition to offering unparalleled convenience, podcasting appeals to an affluent audience and is a [...]
Effective-Ways-To-Promote-and-Grow-Your-Podcast
10 Effective Ways To Promote And Grow Your Podcast

10 Effective Ways To Promote And Grow Your Podcast

Recording a great podcast takes nothing more than recording equipment, some basic software, and a well-written script. Whether you're sharing industry insights or telling stories to your audience; a business can create a top-notch podcast with little more than a dream and a plan. But actually building an online following is another matter entirely. Marketing [...]
Podcasting-SEO-Ranking-Benefits
How Podcasting Benefits SEO

How Podcasting Benefits SEO

Blog posts, videos, emails, eBooks, whitepapers, and case studies are all high-performing types of content that help build brand awareness and boost online visibility. But podcasting as a content form is often overlooked. This format can inform and engage listeners. And the best part? People have the benefit of mobility when they're listening to a [...]
The-Rise-of-Business-Podcasting
The Rise of Business Podcasting

The Rise of Business Podcasting

Podcast listenership is growing at a staggering pace. As of this year, 51% of the United States population has listened to a podcast; when you consider that this figure at 44% in 2018, it becomes apparent that the popularity of podcasts is in the middle of a sharp rise. Individuals, companies, and groups all over [...]
How-To-Create-Written-Blog-Content
How To Create Written Content

How To Create Written Content

Creating quality and engaging written content can be harder than it seems. You need to brainstorm topics, research information, have strong writing skills, be aware of proper punctuation and grammar, and have a deep understanding of your target audience. However, in its simplest form, quality blog posts are focused on providing value to your audience [...]
What Is Content Repurposing?

What Is Content Repurposing?

As business owners and entrepreneurs, we’re constantly running into the problem of not having enough hours in the day to get things done and it can be a challenge finding the time to give everything the attention and focus it needs. This is why it’s vital to manage your time, prioritize important tasks, and focus [...]